Realpad, a European provider of CRM and after-sales management software for residential developers, significantly increased its customer base in Romania in 2021. After entering the market in early 2021, the Romanian Realpad team managed to sign contracts with 20 clients, developers or well-known investors in the market such as Art Property Development, Mobexpert Homes, Synergy and Euro Vial.
Art Property Development is developing the Art City project, comprising 141 apartments and 500 square meters of commercial and office space. The general contracting is carried out by the construction company Bog’Art, with an important portfolio of residential projects, and recognized for the office buildings The Bridge, UCenter and Globalworth Square.
Synergy is one of the leading general contractors in Romania, having undertaken more than 100 projects over the last 20 years in Romania and internationally (e.g. Estic Park, Belvedere, Danubio Budapest) including 6 residential projects, offering a total constructed area of 300,000 m² and more than 3,900 units. Synergy has Escape Residence in its portfolio and land for other projects in the pipeline.
Euro Vial is a real estate developer specializing in projects carried out on the coast and beyond. The company has so far developed five projects of several hundred apartments by the sea and a project of several dozen apartments in Bucharest, with the main aim of reducing the impact of construction on the environment and to implement a new concept of real estate, thanks to smart home systems present in all their developments, present and future.
Mobexpert Homes is also developing a residential project that includes 110 villas in Pipera.
“In total, there are over 500 residential developers in the country, so I think we are still at the beginning of the Realpad adventure in Romania. Many Romanian developers are progressive and are actively looking for software solutions that will help them minimize mistakes in the sales process and increase customer satisfaction,” says Andrei Duță, Realpad Country Manager for Romania, who sees great potential for the company to expand in the Romanian market.
The software produced by Realpad is a digital ecosystem covering 3 main areas of the sale of new residential projects:
- CRM: collection of potential customers, management of unit stocks, management of transactions (payments, documents, personalized modifications) and reporting;
- Customer portal: interface for buyers where they can find all important documents and information regarding their purchase;
- After-sales: technical checks, digital discounts and management of warranty claims;
Realpad’s software is adopted by more than 100 developers in 12 EU countries, and Realpad’s goal is to double its customer base by 2022 to solidify its position as the leading software provider for residential developers in CEE regions. and EEE.
“We have already started the expansion process in Bulgaria and Serbia and will enter four more markets in 2022,” says Realpad Business Development Manager Jakub Licak.
The company is also active on the Luxembourg and Belgian markets.