Edinburgh’s Apex Hotels eye post-lockdown rebound after heavy Covid losses

Bosses of the group, which has properties in Bath, Dundee, Edinburgh, Glasgow and London, said they had used the lockdown to ‘improve the customer experience’ after facing nearly eight months of restrictions and closures in the last fiscal year.

The hotel group posted pre-tax losses of £16.4million, compared to a pre-tax profit of £7million in the previous financial year.

However, the company took advantage of the slowdown in international and domestic travel in the year to April 30, 2021 to invest in back-office infrastructure, customer-facing technology and its staff training programs, leaving her well positioned to “maximize opportunities”. ” offered as the travel sector recovers.

The increase in staycations as restrictions eased also proved beneficial to the group.

Chief Executive Angela Vickers said: “It has been an incredibly difficult time for the whole sector, with restrictions and intermittent closures imposed for almost three quarters of the financial year.

“However, we have used the time wisely by investing in initiatives that add long-term value, supporting future performance and a strong comeback, and capitalizing on the appetite for staycations as restrictions on domestic journeys have eased.

“With the reopening of the hospitality industry and thanks to the successful deployment of a vaccination program, we are in an excellent position to once again increase our revenues and we are confident in our ability to generate long-term sustainable growth in the future. approaching the end of the pandemic. Our outlook for the coming year is optimistic.

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