Keller Williams expands to Switzerland

AUSTIN, Texas–(BUSINESS WIRE)–Keller Williams (KW), the world’s largest real estate franchise by number of agents, is expanding across Europe. As the momentum continues, KW has awarded a new master franchise in Switzerland.

“The rapid and continued pace of our multinational growth is fulfilling a dream that began with Gary Keller nearly 40 years ago – for entrepreneurs around the world to thrive at KW,” said William E. Soteroff, president of Keller Williams Worldwide (KWW), the international division of Keller Williams.

As of August 31, KWW had more than 300 market centers outside the United States and Canada in more than 50 regions. KWW has 16,613 international agents, up 22.7% since the end of August 2021.

Led by Regional Operating Principal Christian Fabre, the Keller Williams franchise in Switzerland is currently initializing its operations. In the first quarter of 23, KW Switzerland is expected to open its first market center.

“We are delighted to announce KW Switzerland, which should thrive under the leadership of Christian Fabre, who has a proven track record of continued growth within our master franchises in France and Monaco,” said Soteroff.

With 20 years of real estate experience, Fabre will oversee the implementation and expansion of Keller Williams’ proven agent-centric systems, models and culture in the new region.

“We are proud to have been awarded by KW Switzerland,” said Fabre. “It’s a real recognition of our work at KW France and KW Monaco – setting up 55 market centers housing over 2,800 agents over five years.”

“We hope to replicate our success with KW Switzerland by providing new opportunities for agents in this country and helping KW gain greater market share in Europe,” Fabre said.

Switzerland marks the 16th KW master franchise in Europe. The brand’s other 15 regions include UK, Portugal, France, Monaco, Poland, Greece, Italy, Albania, Czech Republic, Romania, Belgium, Luxembourg, Slovenia , Serbia and Cyprus.

“Our proprietary systems and models, training and technology are a powerful combination that attracts top leaders who embody and reinforce our strong culture,” Soteroff said.

KWW is currently exploring new expansion opportunities in Africa, Central and South America, Central and Eastern Europe and throughout Asia.

The basic criteria for new licensees starts with having a qualified management team rooted in the Keller Williams culture; the company also aims for stability in the government, banking and judicial system and a higher level of maturity for a real estate market.

Outside of the United States and Canada, KWW regions include: Albania; Argentina; Aruba; Belgium; Belize; Bermuda; Bolivia; Bonaire; Cambodia; Chile; Colombia; Costa Rica; Cyprus; Czech Republic; Dominican Republic; Dubai, United Arab Emirates; France; Greece; Guyana; Honduras; Indonesia; Ireland; Israel; Italy; Jamaica; Japan; Luxemburg; Malaysia; Mexico; Monegasque; Mongolia; Nicaragua; Northern Cyprus; Panama; Paraguay; Peru; Philippines; Poland; Portugal; Porto Rico; Romania; Sao Paulo, Brazil; Saudi Arabia; Serbia; Saint-Martin ; Slovenia; South Africa; Spain; Suriname; Swiss; Thailand; Turkey; Turks and Caicos Islands; UK; Uruguay; and Vietnam.

About Keller Williams

Based in Austin, Texas, Keller Williams (KW), the world’s largest real estate franchise by number of agents, has more than 1,100 offices and 200,000 associates. The franchise is also #1 in units and sales volume in the United States.

Since 1983, the company has cultivated an agent-centric, technology-driven, education-based culture that rewards agents as stakeholders. For more information, visit head

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