Players in the hospitality industry in Kumasi are registering good business as Ghana prepare to take on Nigeria in the World Cup play-offs today.
Prior to the game, most hotels and guesthouses in Greater Kumasi are fully booked in advance.
The city’s restaurants, pubs and other entertainment centers are also expected to see an increase in footfall.
Hotels closer to the Baba Yara stadium were booked weeks before the game.
Proximity to the stadium makes these facilities the preferred choice for many guests.
“The day the march was set to be played in Kumasi; people started to book in advance. Normally, our customers are the managers of GFA. They were the first to book Ceeta-Kel Hospital. This hotel is fully booked,” Ceeta-Kel Hotel General Manager Baffour Ampadu Kyere said.
International and football events often stimulate patronage of tourism products and services in Kumasi.
The players in the tourism sector want events such as the football tournament to be organized frequently.
David Onyinah is Regional Chairman of the Ghana Tourism Federation and former Chairman of the Hotel Association.
“As people come to Kumasi, they will visit restaurants and eateries. I realized that some traditional restaurants (cutlet bars) attract new foreign customers. Car rental companies and commercial transport operators are attracting customers. Businesses in Greater Kumasi will benefit the most,” he said.
Meanwhile, there has been an overflow of guests to other hotels outside of Greater Kumasi.
Hoteliers are excited about the increase in operations when big football events are held.
“Before the football match, the occupancy rate was a bit low. But with Friday’s game, a lot of people went to Kumasi. According to my checks, hotels in Greater Kumasi like Golden Bean, Golden Tulip, Miklin, Noda Hotel are all booked. The others outside of Grand Kumasi, which are hotels 1 and 2, are still getting calls. It means people are really looking for accommodation,” he said.
Another said: “I was happy when the match was set to be played in Kumasi. It helps us a lot whenever there is a game to play here. The restaurants here are all profiting from it.”