Marko Arsic and Jason Lau were initially friends and admirers of each other’s work ethic before deciding to join forces.
Both individually ranked in the top 25 agents in Corcoran Group’s upscale Manhattan office, the duo, [email protected] and [email protected], teamed up in January 2022 with the goal of create a more powerful presence in the competitive markets of New York and Brooklyn. On track to top $100 million in sales before the end of the year, it looks like they’re well on their way to hitting the target.
Arsic, who was born in Serbia, earned a degree in business management from the University of Belgrade and emigrated to the United States eight years ago, determined to establish a real estate presence in New York.
“I grew up watching Manhattan real estate shows on Serbian TV,” he said. “It was the first and only career I ever wanted.”
Hong Kong-born Lau, who moved here with his family 22 years ago, has a degree in finance and economics and had a successful career in banking before moving into real estate a while ago. four years.
“The real estate market has excited me and challenged me,” Lau said. “It was the best decision I’ve ever made.”
The two, who speak at least five languages between them, have added an administrative assistant and a social media manager to the team to help speed up transactions and boost business. But it is their confidence in their own skills and in each other that fuels their united journey.
Barbara Pronin: Marko, you were Corcoran’s 2019 Rookie of the Year, and Jason was already one of the top performers. You were both considered rising stars in the agency. Why did you decide to join forces?
Jason Lau: I think the universe kind of had things planned for us. When I landed an exclusive listing and needed to do an open house, I emailed Corcoran agents looking for someone to help me. Marko was the first to reach out, and that’s what brought us together.
Marko Arsić: We were competitors, of course, but as we got to know each other, we greatly admired each other for their professionalism and work ethic. We found ourselves doing a lot of brainstorming, and since we both enjoyed the New York lifestyle, we started spending some of our downtime together too, so we became really good friends.
Jason Lau: You know, a good business partnership is a lot like a marriage. It takes mutual commitment, a lot of trust in each other and similar goals. What Marko and I did was a little professional “meeting”, I suppose, and it didn’t take long to realize that we were really on the same page – and working together would give us twice more impact, more flexible time management and a stronger way to build a brand.
PA: If so, what did you do differently once you became a team?
MY : We were able to manage our time better and connect with more people, and we doubled down on our promise to provide personalized service. As business grew, we hired a social media manager to help us tell our success stories online. Now we have something like 300,000 subscribers, so we always have a lead source ready.
JL: Ultimately, we know that the bulk of business is done by a small group of brokers, and we are determined to be among the leaders.
PA: How do you distribute the workload?
JL: I tend to specialize in new developments, and Marko in resale and condos. But we are always available to each other’s customers, and they know and appreciate it.
MY : In addition, we have been able to adapt because the market has fluctuated since we have been working together. A lot of my business comes from social media these days, while Jason’s is mostly referral-based.
PA: Speaking of market fluctuations, what do you see on a daily basis?
MY: In New York, it’s all about price, and prices have so far more or less held up.
JL: Manhattan remains a showcase market. Lots of people fled during the worst of the pandemic, but they’re coming back, and some of them are cash buyers. But as interest rates rise, we are working with sellers to help them manage their expectations in what could be a falling market.
MY : At the same time, we are working with many investors, and there should be opportunities there – so overall we are quite optimistic.
PA: Any advice for those considering teaming up?
MY : For us, having shared personal interests as well as professional admiration made the decision to team up easy.
JL: We have a great energy to connect with others, and this has allowed us to achieve our goal for the first year. It’s rewarding, but we’re just getting started. I look forward to seeing what we can accomplish together in the months and years to come.