Playa Hotels & Resorts Announces Management of Seadust Cancun Family Resort

Seadust Cancun Family Resort will be Playa’s 6e property managed in Mexicoand the 23rd overall for operator, owner and specialist developer all inclusive

FAIRFAX, Va., August 2, 2022 /PRNewswire/ — Playa Hotels & Resorts NV (NASDAQ: PLYA) (“Playa”) announced today that it has reached an agreement to assume management of Seadust Cancun Family Resort in Mexico. Playa will manage all operations, sales and marketing for this world-class resort.

(PRNewsfoto/Playa Management USA, LLC)

Playa Hotels & Resorts adds Seadust Cancun Family Resort to its portfolio of managed all-inclusive resorts.

Located along the stunning white-sand beaches of Cancun’s Hotel Zone, the 502-room resort features 10 restaurants and bars, a state-of-the-art fitness center, and a full-service holistic spa. Seadust Cancun Family Resort will join other notable all-inclusive resorts managed by Playa Hotels & Resorts under the Hyatt Ziva, Hyatt Zilara, Hilton, Wyndham Alltra, Marriott’s The Luxury Collection and Jewel brands.

“We are thrilled to welcome Seadust Cancun Family Resort to the Family Playa,” said Fernando Mullet, Executive Vice President and Chief Investment Officer of Playa Hotels & Resorts. “Cancun is a competitive market with a high barrier to entry and often limited opportunities for less experienced operators. The execution of this management agreement illustrates Playa’s competence as a management company and is further proof of the value and profitability that only Playa’s business model and expertise can deliver.”

About Playa Hotels & Resorts NV
Playa Hotels & Resorts NV is a leading owner, operator and developer of all-inclusive resorts located in prime beachfront locations in popular vacation destinations in Mexico and the Caribbean. Playa owns and/or manages a total portfolio consisting of 22 resorts (8,366 rooms) located in Mexico, Jamaica and the Dominican Republic. Playa leverages years of all-inclusive resort operating expertise and relationships with globally recognized hotel brands to deliver a premier experience and exceptional value to our guests, while building a direct relationship to improve customer acquisition cost and drive customer retention. Playa owns and operates 15 resorts (6,004 rooms) located across Mexico, Jamaica and the Dominican Republic. Playa also has two resorts in the Dominican Republic that are managed by a third party and operates five resorts on behalf of third party owners. For more information, please visit



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