The Holy Grail of Hotel and Travel Distribution: Single-Source Technology for Inventory and Reservations

The legend of the Holy Grail has inspired and mystified people for centuries. And who can forget the hilarious scene from Monty Python and the Holy Grail, where God appears from the clouds – and orders Arthur and his knights to seek out the Holy Grail. This concept applies to business as well, as businesses are looking for solutions with extraordinary powers.

The quest for hospitality and travel businesses is to navigate the vast landscape of tools and systems to use, understand what meets their needs, and implement them effectively to ensure the best return on their investment.

When it comes to the travel distribution landscape, there have always been two sides: supply and demand. The separate systems remain siled as demand providers or supply providers and therefore created a loss of business continuity between these systems. Updates are often done manually, a time-consuming and error-prone task.

Now, to be fair, the industry has made significant progress on the integration front over the past few years. And this interconnection is not easy. Even the best integrations between these systems have their challenges. And the chain is only as strong as its weakest link. Incomplete data, lost connections, speed, flexibility, limited content, and lack of real price optimization all paint a picture of missed revenue opportunities and friction. Additionally, the hospitality and travel space has seen change, with consumers becoming more connected, less loyal, more informed and channel independent.

This leads us to realize that what is really needed are not siled systems, but a single end-to-end solution that maintains both supply and demand connections in their platform. And just like the search for the Holy Grail, many tech innovators have embarked on the journey, but none have succeeded. That is, until now.

There should be no limits to “unlimited” technology

In the world of travel and hospitality, the product is customer service, and the goal of achieving excellent service is the sun around which the solar system of industry endeavors revolves. With this in mind, we often seek to define the appeal and/or success of a technology solution by the promise it makes to customers. Does it streamline experiences? Does it improve important touchpoints? Does it offer customers connectivity and convenience? Does it allow staff to excel in their role? Does it increase conversion rates and direct bookings?

These questions ignore the other half of the equation: the business itself. Instead of limiting hotels and travel agencies, technology should promote simplicity and maximize results. A truly limitless platform is built on a microservices infrastructure with the cross-application functionality and horizontal scalability of a set of open APIs that serves both supply and demand.

Similar to Amazon Web Service’s on-demand cloud computing platforms and APIs, the APS platform was designed to give hotels and travel companies the added ability to master the supply side of the industry, as well as the demand side. Finally, with the help of the industry’s first true travel platform developed by APS, all parties benefit: consumers, supply and demand – everyone is offered a better experience, and everyone wins.

Homogeneous supply and demand

A web services-based multi-cloud platform has innumerable advantages, which divide hotel business functions into individual components with disparate functionality. From improved scalability and cost reduction, to improving agility and security, eliminating data silos, and mitigating inefficient workflows, a microservices architecture enables hotels to create a truly personalized frictionless solution. But perhaps more importantly, in a world where business is typically driven by technology, the APS platform gives hotel and travel brands the ability to turn the tables and do business with any type of entity. (supply or demand) in the way they want. Choose.

Generally, the distribution offer is considered an expense. In contrast, demand is considered a revenue generator – even though a hotel must pay a 20% commission to connect to a demand generator like Google Ads and OTAs. After all, when a hotel’s goal is to maximize occupancy and draw more attention to the hotel, demand generators act as an integral catalyst to capture interest and redirect it to suppliers. (the hotel). However, hotel brands can finally cross that boundary with a platform that can serve both sides of the business, taking control of inventory and increasing visibility into how it’s being sold. Moreover, when both sides of the business have always been poorly managed by silos and switches, the use of a single end-to-end platform that provides inventory (channel manager) and reservations (CRS, etc.) can finally establish marketing continuity.

There is a world of possibilities in which distribution strategies can extend to activities, rental vehicles and air travel, in addition to their hotel offering. Simply put, a single travel platform that lives to handle any business model, maintaining both supply and demand, empowers hotels and travel agencies to choose their own business destiny and… be masters of their own future.

About the above real estate services (APS™)

Above Property® is leading the charge to deliver innovative, scalable and service-oriented platforms for the global travel industry and other related verticals. We think differently and we are constantly innovating. Above Property Services (APS™) offers the only platform that can scale seamlessly in response to industry demands, through a microservices architecture that enables continuous development and refinement.

Built from the ground up, the APS ecosystem enables the continuous development and refinement of your critical business processes through a single microservices architecture. Designed for performance, flexibility, security, and stability, the scalable framework gets up and running quickly, providing a scalable, cost-effective solution that can work alongside or replace your existing tools and investments. APS is a platform that adapts to you, not the other way around.

Powering both large and small businesses, we understand the challenges of the industry in the past and have developed a platform fit for the future.

Steve Lapekas
Above Property Services (APS)

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