The digital arts platform presents an immersive experience with Marina AbramoviÄ developed around five objects that the artist wishes to keep for the future
August 5, LONDON – In September, WePresent, the digital arts arm of WeTransfer, and acclaimed performance artist Marina AbramoviÄ will present Traces: a multimedia sensory experience featuring five objects that have inspired the artist’s life and practice.
Exclusively taking over the Old Truman Brewery in London from September 10-12, WePresent will invite visitors to walk through AbramoviÄ’s life as an artist presented in five unique experiences. Like an immersive time capsule, each room will stage an idea or an object chosen by the artist herself and endowed with a symbolic meaning, cultivated for 50 years.
Inspiring contemplation, connectivity and stillness, each room brings together video works, soundscapes, light manipulations and thought-provoking editorials. The experience, for which AbramoviÄ will present two of his own works; Crystal Cinema (1991) and 10,000 Stars (2015), intend to immerse visitors in the five treasures AbramoviÄ would leave behind to preserve them for future generations.
From the Rose of Jericho, demonstrating AbramoviÄ’s faith in the power of life, his understanding of the cosmos captured in Van Gogh’s Starry Night, to his sensitivity to human pain cultivated by the works of Susan Sontag, Traces will offer a unprecedented experience provides insight into the influences that have shaped AbramoviÄ’s creative endeavors over the decades. The installation will end with an interview with the artist herself recorded exclusively for the show.
Along with the physical installation, Traces will be available on WePresent as a digital experience so that everyone can access it for free all over the world. It marks the culmination of the one-year collaboration between the platform and AbramoviÄ. This hybrid experience follows AbramoviÄ’s guest curatorship, where she was invited to spotlight five emerging performance artists, and the 24/7 digital manifestation of the AbramoviÄ Method on WeTransfer, reaching 80 million. people around the world.
Marina AbramoviÄ noted: âThis experience marks the final phase of my collaboration with WePresent, who has always been willing to explore new interpretations of my work and my passions. Highlighting extraordinary performance talent around the world; to bring the Abramovic Method to people in such a unique way; to that, a free immersive experience showing 5 things that I believe we need to preserve for the future. From the incredible natural delight of the Rose of Jericho, to Susan Sontag’s pivotal essay “Regarding the Pain of Others”; and where people can experience my “Crystal Cinema” and “10,000 Stars”.
Holly Fraser, Editor-in-Chief of WePresent noted: âOver the past year, WePresent has worked closely with Marina AbramoviÄ to bring her legacy to the digital realm in three separate projects, this being the final phase. As we envision new beginnings after the pandemic, we are concluding this special collaboration with a hybrid digital and physical experience that celebrates the artist’s creative process and inspiration. Using WeTransfer’s design and media knowledge, we have brought his practice to millions of people around the world in a variety of ways, adding something new to the cultural landscape. We hope to inspire the general public and the artists of tomorrow with the work and life of one of our most important living artists.
Traces at Old Truman Brewery, London will be open from September 10 to 12. Online traces will be available on the WePresent website HERE.
With limited capacity, tickets will be available for booking on Dice from August 18 HERE.
Follow the trail of Traces on @wepresent
For press inquiries, contact PURPLE:
Traces presented by Marina AbramoviÄ and WePresent
Opening hours: September 10 – 12, 2021, 10 a.m. – 5 p.m.
Free entry – pre-booking by time slot is essential
Old Truman Brewery, 91 Brick Lane, London E1 6QR
Since the start of her career in Belgrade in the early 1970s, Marina AbramoviÄ has pioneered performance art, creating some of the form’s most important early works. By exploring her physical and mental limits, she resisted pain, exhaustion and danger in her quest for emotional and spiritual transformation.
AbramoviÄ received the Golden Lion for Best Artist at the Venice Biennale in 1997. In 2010 AbramoviÄ had his first major American retrospective and performed simultaneously for over 700 hours in âThe Artist is Presentâ at the Museum of Modern New York Art. AbramoviÄ founded the Marina AbramoviÄ Institute (MAI), a platform for intangible and long-term work to create new possibilities for collaboration between thinkers from all fields.
His most recent publication is Walk Through Walls: A Memoir, published by Crown Archetype on October 25, 2016. His retrospective The Cleaner opened at the Moderna Museet in Stockholm in February 2017 and toured seven other European venues, including ending at the Museum of Contemporary Art, Belgrade, Serbia in 2019. In September 2020, the Bayerische Staatsoper presented the world premiere of 7 Morts by Maria Callas, which will continue to tour in other venues in 2021. And she will soon present her exhibition at the Royal Academy in London, and become the first female artist in the institution’s 250-year history to occupy the entire gallery space with her work.
WePresent is WeTransfer’s digital arts platform, acting as the company’s cultural torchbearer to a monthly audience of 4 million people in 190 countries. Collaborating with young emerging talents to renowned artists such as Marina Abramovic, Riz Ahmed, FKA twigs or Bernardine Evaristo, WePresent presents the best of art, photography, film, music, literature and more again, standing up for diversity in everything he does. The platform’s orders range from editorial reporting to films, illustrations, photo series, events, installations and social media activations, with the aim of offering a fresh take on the magic and mystery of creative ideas.
Making a name for itself in the game of fast and easy file sharing, WeTransfer has grown into a suite of end-to-end digital solutions with users in 190 countries. The WeTransfer toolkit is uniquely designed to empower creative professionals to inspire, design, share and deliver their work, enabling collaboration and co-creation throughout the creative process. Collect is the go-to app that people turn to to record, organize, and share their inspiration. PasteÂ® is the collaborative presentation tool of choice for rapidly changing teams. PaperÂ® helps creative minds sketch, paint and draw. And of course, there is the original file sharing platform providing a simple and seamless way to share ideas. The company presents its global creative community on WePresent, WeTransfer’s digital arts platform, to a monthly global audience of 4 million people.
As a Certified B Corporation â¢, WeTransfer strives to use business as a force for good. From the start, WeTransfer has donated up to 30% of advertising real estate to raise awareness among artists, creative work and the world’s most pressing issues such as climate change and gun reform. This has led to partnerships with artists and organizations like BjÃ¶rk, John Legend, Solange Knowles, the Nelson Mandela Foundation, the United Nations Development Program.